Rhetorical Analysis, Rolex Advertisements, advertisements have one purpose. The purpose of persuade the audience, whatever that might be, into doing whatever the company or brand wants them to do. Their goal may vary, by inducing their audience to buy or simply talk about their product to other people.
Rolex was brilliant in these following advertisements for a few reasons. First by using famous successful people in their ads, this way appealing to their credibility. Secondly, by the carful choice of words in the ad, the right choice of words is as important as the right image for the ad. Thirdly, they were able to make the decision of buying a Rolex a logical decision. Where in reality they didn’t actually gave any real logical reason for anyone to buy it. Both advertisements, Beckham’s and Domingo’s are essentially the same. They both are mostly standing on the Pathos and the Ethos aspects of persuasion, where as the ad with only the picture of the watch is completely leaning towards the Pathos aspect of persuasion. Rolex’s audience are people from either gender that have a good financial condition and are looking for luxury and exclusivity or as they said themselves people that “live for greatness.” If I had to make a good persuasive argument I would use Ethos, Pathos and Logos in the best way possible, would have the three of them in the same argument. However, I believe that advertisements are slightly different. An Advertisement needs to be short, direct and effective at the same time. Where during an argument I do not need to be so quick and direct I have more time. So for instance, if I had a billboard in the highway I would not use long arguments after all people don’t have time to read them. Therefore, they wouldn’t be effective. But, if I had the chance to advertise my product in a magazine I would have more details and data, so the readers would be more inclined to buy my product or to do whatever I want them to do it. |